Digital Marketing Strategy. Digital Marketing Course

Digital Marketing Strategy. Digital Marketing Course for teens in Saint John New Brunswick

Career-oriented Diploma program for teens 15 – 18 years old in Saint John New Brunswick

This 36-week Diploma program includes Digital Marketing Management, Social Media Management, SEO optimization, Graphic-Design, Web-Design, Introduction to Animation, Video Editing, composing and Internet Commerce.

This unique Diploma program is for smart and enterprising high school students who do not want to waste time. Within one school year, (36 weeks) you can get a unique set of knowledge and a diploma in Digital Marketing Strategy. Forms of education are very different – from learning on the Internet at home to regular classes in the classroom with college teachers.

After this Digital Marketing Course Diploma program for teens in Saint John you will be able to prepare a portfolio for admission to any college or university or get a job as a Digital Marketing Strategist or Digital Marketing manager assistant after your graduation.

Learn to create a Comprehensive Digital Marketing Strategy
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Course objectives

What are this Digital Marketing Course objectives?

This Digital Marketing Course Digital Marketing Strategy program gives you an in-depth understanding and advanced knowledge of the most important digital marketing domains and includes real-world projects for gaining domain experience. You will be presented with the most popular digital marketing tools that are used by professional digital marketers around the world.

After you have completed this Digital Marketing Strategy program, you will receive a Masters’s certificate from New Image College of Design and Technology stating that you have acquired the skill set of a Digital Marketing strategy Specialist, validating your ability to lead digital marketing efforts in your organization.

This program will help you to develop technical, creative and business capabilities which can lead to the most prestigious Art and Design programs in college or university or a career in digital marketing, graphic design, digital media publishing, web design and development, advertising, sales, or freelance media production.

Career Stats

Average Salary: $65,000
Digital Marketing is now 25% more in demand than Traditional Marketing.
46% of marketers cited Digital Advertising as their most in-demand digital marketing skill

What skills will you learn?

What skills you will learn in this Digital Marketing Strategy Diploma program ?

Digital marketing encompasses a range of disciplines, and there is an enormous demand for digital marketers with the right skills. This Digital Marketing Strategy Diploma program will help our students dive deep into a wide range of digital marketing tools and get a wide range of knowledge which will help to increase brand awareness, reach their target market, and ultimately drive sales and profit for any business big or small.

 This digital marketing course will help students to:

Develop an in-depth understanding of top-of-mind digital marketing functions such as inbound marketing, paid marketing, social media marketing, and web analytics

Become competent in planning, managing, and executing integrated multi-channel campaigns

Lead digital marketing teams and digital marketing initiatives for your organization

Understand how digital marketing disciplines all work together and how to optimize your use of each one

After this Digital Marketing Strategy course students will be able to:

develop a digital marketing strategy for any type of business big or small

incorporate social media, search, and email marketing in your strategy.

Understand best practices for search engine optimization (SEO) and search engine marketing (SEM) to implement and analyze targeted campaigns.

Effectively use industry-standard tools to define, measure, and adjust campaign’s KPIs (Key Performance Indicators) and maximize success.

Implement Effective Search and Social Campaign, understand best practices for search engine optimization (SEO) and search engine marketing (SEM) to implement and analyze targeted campaigns.

Who should take this diploma program

 Who this course is for:

Anyone who is interested in social networks, the Internet, the opportunity to engage in an interesting and modern business, who wants to work from home on a free schedule, will greatly benefit from this course.

Following are a few facts and figures that demonstrate the high demand for digital marketers around the world:

  • The annual average salary of a Digital Marketing Head is $102,358 on
  • In the USA, there are 58,944+ jobs, and in the UK, there are 18,335+ jobs in Digital Marketing on
  • The average annual salary in the US is $111K – $153K

1:5 ratio

1:5 ratio Teacher to Student ratio, or better. All instructors are highly trained, police-checked, first-aid trained, triple-reference checked and highly trained.

 Certificate of Course Completion

We provide Certificates of completion for students that complete our 40  lessons courses. Upon completion of a course, a Certificate will be issued. A course completion certificate says you have attended all the classes required, passed all the tests required, and handed in all the work required.

Digital Marketing Course


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 What You’ll Learn

Module 1. Brand Strategy

Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. During this course module, students will be laying the foundation of a brand strategy, with guiding principles and concepts ensuring they are selecting the right channels and messaging for your brand.

Module 2. Search Marketing

Learn the differences between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and how these contribute to your overall strategy. You will then get hands-on experience setting up ads and campaigns through Google Ads, and performing site audits to improve SEO.

Module 3. Social Media

Leverage both organic and paid channels to get your brand’s message to your target demographic. Select the channels that will drive the most impact for your brand, and learn to draft messaging and select ad units that add value to your brand.

Module 4. Email Marketing

Understand how to re-engage your customers using email. Get feedback on email copy and know the rules and regulations that dictate what you send.

Module 5. Analytics

Understand how to set key performance indicators to track and monitor success. Then get hands-on experience with key tools, including Google Analytics, to better understand your marketing performance.

Module 6. Graphic Design
In this module, you’ll get hands-on training in a variety of industry-standard software including Adobe Creative Cloud, Photoshop, Illustrator, InDesign, Acrobat.
With NIC`s Graphic Design training, students will gain an in-depth understanding of a variety of popular software tools used in the Graphic Design industry. In addition, student`s will learn how to manipulate digital graphic using various design programs. The program includes the development of a portfolio of your work samples for college or University programs.

Module 7. Web Design and Development

Web Development Orientation

The Web Development Process
Files and Folders
Editing Code
Overview of HTML Tags
HTML Attributes and Images
Acquiring Images
Graphics File Formats
Editing Images
The img Tag
Absolute Links
Embedding Media
Relative Links
Validating Code

CSS – Styling Tags
CSS Basics, Colors and Inline Styles
Internal Style Sheets and Basic Formatting
External Stylesheets
Common Properties
Creating Effective Color Palettes
Background Images
Content Management Systems
Content Management Systems (CMS)
Setting up WordPress
Creating Posts
CMS Security
Creating Pages
Working with Media
Themes and Widgets

Module 8. Your Final Project

Earn your Digital Marketing Strategy Diploma by developing a digital marketing strategy for a brand of your choosing. Your strategy will cover tactical components across all areas covered in the course, from search marketing to social media.

3 different course study options available.

Choose that better suits your needs:

In-Class course

Register for this course

(Weekend sessions are available in Saint John. NB only)

Study materials

As any regular classroom, your Coding for kids course begins by viewing a slide presentation and watching a video leсture or by listening to a lecture.

What time do I need to study at home?

Students have to do some home assessments for 1 – 1.5 hours once a week. As in any other class, students should take notes in their notebooks as they study the learning material.

Home assessments

Students should complete a home assessment at a convenient time before the next time and bring this assessment in class. Students will have to complete a certain number of tasks for each week of study. Most assessments are small projects on a base of previous lesson curriculum.  Larger long-term assessments (projects) to be completed at the end of each month of the study or semester.


Coding and Game Creation Course registration

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